Many entrepreneurial integrative lawyers experiment with business models that put conscious goals at their core. A new business model by itself isn’t enough to call a firm integrative, but it’s often a sign worth a second look. Lara Pearson, the Brand Geek, not only works with clients who are B-Corps but is also a certified B-Corp–certified law firm. B Corp certification asks a company to measure its impact on workers, community, and the environment, not just its shareholders, on the theory that a business can be a genuine force for social change.

The broader movement popularly known as Conscious Capitalism, associated with Whole Foods Market co-founder John Mackey and professor Raj Sisodia, makes the argument that a higher purpose, genuine attention to every stakeholder, conscious leadership, and a conscious culture aren’t in tension with strong financial performance — they’re often what produces it.

For integrative lawyers, Conscious Business matters directly: clients building conscious businesses need legal structures, governance documents, and contracts — like the Conscious Contracts described on the Reinventing Contracts page — that actually reflect a stakeholder-oriented, purpose-driven model, rather than the shareholder-primacy assumptions baked into most standard-form business documents.